January 2009

The Chronicle of Higher Education

January 30, 2009

Stanford U. Researcher Teaches Noncredit ‘Facebook for Parents’ Course

Do you know what your kids are up to on Facebook? The social-networking service has become a major online hangout for many children (especially college students), and one Stanford researcher who studies the service argues that parents should join, too — and befriend their children.


Job Description:

Maintain & edit the Center for Teaching & Learning website (http://oregonstate.edu/ctl). Assist the primary videographer at the Center for Teaching & Learning on video projects; operating video equipment, editing in Final Cut Pro, creating graphics for film projects in Photoshop and uploading and maintaining online flash-based streaming video content.

Supervisor Name:  Evelyn Reynolds/Stevon Roberts

Address of Employment: Center for Teaching & Learning

116 Waldo Hall – OSU

Rate of pay:  $9.00 per/hr

Start date: Immediately

Number of positions open: 1


Must have experience with Adobe Dreamweaver, experience with Flash Studio preferred. Must have a strong interest in video productions & experience operating video equipment (cameras, lighting, microphones, etc.) Experience with Final Cut Studio is preferred.

Applicants should apply by email to Steve.roberts@oregonstate.edu. Please attach a resume.

Cool blog run by the father of a student of mine:

Mike Fancher’s Journalist’s Creed: Blog

Exploring a Journalist’s Creed for the 21st Century


How Newsrooms are using Twitter

Social Media: It’s bigger than you think!

Reporters’ Facebook pages…Bias?

To my new media students:

Want a sense of how you’ll be evaluated in this transforming new media market?

Check it out…I’m posting the entire memo because I want to be sure you all read it. I’ve included the link and am making sure you know the source of the information, Jim Romenesko’s blog. I’ve also placed the entire memo in quotation marks, indicating this is NOT my original reporting nor my original words. A Tribune editor wrote it and Romenesko put it on his blog.  I’m using it for my NMC 301: Writing for the Professional Media class as an example of the expectations and management strategies out there.

Memo from Chicago Tribune ed to staffers posted by Romenesko.

Here’s the link:http://poynter.org/forum/view_post.asp?id=13777

Poynter Forums View Forum

Post Topic: Memos Sent to Romenesko

Date/Time: 1/26/2009 7:32:58 AM

Title: Chicago Tribune’s new goals for editorial staff

Posted By: Jim Romenesko From: [associate editor] Winnecke, Joycelyn

Sent: Mon 1/19/2009 9:48 AM

Subject: New performance review standards Jan. 19, 2009

Dear colleagues,

In this time of dramatic change, it is important that each of us understands fresh priorities, the increased expectations, and how we can best contribute to the Tribune Co. turnaround. New performance review standards are aimed at that. We are implementing an online system that will make it easier to set forth specific goals, assess whether those goals have been achieved, and offer candid and constructive feedback. The new system will reflect goals and values on four levels: those that apply companywide, to all of us in Editorial, to departments within the newsroom, and specifically to you and your job function.

You know the Tribune Co. values already: Keep your word. Collaborate. No surprises. Compete. Play fair. Take intelligent risks. Reward successful performance. Question authority. Serve our local communities.

Here are the newly minted goals for all of Editorial. You will be rated based on specific actions you take to advance them.

1. Digital first. Think and act first as a member of a digital newsroom that also publishes newspapers. Create unique, relevant, trustworthy content for publication on digital platforms in concert with print. 2. Deliver on mission. Daily goals are local relevance, watchdog reporting, personal utility, consumer guidance, visual drama and compelling storytelling. Watchdog is standing up for the community, uncovering wrongs and holding the powerful accountable

3. Innovation and customer focus. Embrace change by seeking out new and innovative ideas that serve key audiences and move the Chicago Tribune forward. Demonstrate a customer-first mentality in content creation, delivery, reader contact and service.

4. Urgency. Work with a sense of urgency, managing time effectively to achieve highest-possible efficiency while maintaining quality.

Another new companywide assessment category is Attitude. Our attitudes influence our own behavior and performance, and also that of our colleagues’. We believe positive attitude is crucial to our changing culture and all that must be accomplished for our company to be successful.

The new system uses a four-point scale to measure employees against the established expectations and goals. We hope this moves us away from the letter-grade implication of our previous system-the incorrect impression that a “3” equates to a “C,” or average performance, which has contributed to a tendency toward grade inflation.

The new scale is: 4-Exceeds expectations; 3-Achieves goals, on target; 2-Needs Improvement; 1-Unsatisfactory. We are beginning the process now of establishing goals and standards for each department and for each job function. You will hear about those from your manager in the coming weeks. In the meantime, you should begin working toward our new Editorial goals. Some managers will be reviewed in February. Most newsroom employees will be reviewed in July. Reviews will be conducted by employees’ immediate supervisors, rather than by department heads. The process will include a self-assessment. We view the new goals and process as necessary to help move us toward the consistently high-performance culture we need in this quickly changing environment. Please let me know if you have thoughts or questions.

Sincerely, Joyce

My 301 Writing for the Media Professional class will be in a frenzy of inaugural Twittering and blogging for tonight’s class. They’ve just set up their blogs and one student, Ryan, wrote a post I thought I’d share here. I asked students to write a “media self inventory” describing what media (new and old) they consume, in what format, how often, and for how long. Ryan’s co-op just completed a media blackout, which created an opportunity for Ryan to think and write critically about new media in the face of its absence. Read all about it:

Media Blackout…Good?

January 13, 2009 · No Comments

My first post for this blog is going to be a self evaluation of what media I consume and contribute daily. This self evaluation comes at an interesting time for myself. I currently am the president of a all guys Christian co-op just off of campus at Oregon State University. Towards the end of last term (Fall Term) our house decided that during the first week of winter term we would have a media blackout. A blackout from all electronic media including television, Internet, movies, and video games. The idea behind the blackout was to in some ways force people out of there rooms and be more social with each other. Having completed such blackout I have come to realize several things.

Read more at Ryan’s blog:


Wish I had time to write and think about all the cool new New Media ideas flying around out there…here’s one for my students and me to ponder in class this week:

From NPR Talk of the Nation, Jan. 8, 2009

Talk of the Nation, January 8, 2009 · Social networking, user feedback and Tweeting are now common Web experiences. Clay Shirky, author of Here Comes Everybody, isn’t surprised. He knows what works online, what doesn’t, and why — and he just might know what’s next.

“When we change the way we communicate, we change society,” Shirky writes. “The tools that a society uses to create and maintain itself are as central to human life as a hive is to bee life. Though the hive is not part of any individual bee, it is part of the colony, both shaped by and shaping the lives of its inhabitants.”


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